Is There a Limit on Facebook Pa? | Facebook Page Ad Limits

Today, I want to discuss a very interesting topic with you. I will answer the question that has been on most people’s minds: “Is there a limit on Facebook pa?

There are many Facebook users and a lot of us own Facebook pages.

To get started, what is Facebook pa?

What Does Facebook Page Mean?

A Facebook page is a public profile that is created by businesses, organizations, celebrities, and anyone else who wants to promote themselves publicly on social media.

Facebook pages function similarly to personal profile pages, with the exception that they have “fans” rather than “friends.”

These pages are widely visible on the internet and frequently post status updates, links, events, photos, and videos to their fans’ news feed and walls.

Facebook pages allow businesses and other organizations to interact with potential customers rather than just advertise to them. They also serve as a simple information hub for the page’s owner.

Ad limits per Facebook Page

Running too many ads at once can have a negative impact on a Facebook Page performance.

When a Page runs too many ads at once, fewer ads exit the learning phase and more money is spent before the delivery system has optimized performance.

As a result, there is a limit on the number of ads that can run or be reviewed per Page.

Facebook ad limits per Page are global and apply to all industries and categories.

Click on Managing ad volume for more information.

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How to View your ad limit per Page

You can view the ad limit for each of your Pages by accessing the Ad limits per Page tool from the Business Manager menu.

If your Page is within 20% of its limit, you can also go to the Ad limits per Page tab in Account overview to see your ad limit as well as ways to reduce your ad volume.

Because the performance of each ad improves with the number of times it is shown, advertisers of various sizes should use different ad volumes to improve ad performance.

There are four ad volume tiers to encourage advertisers of various sizes to use the ad volume per Page that best suits their needs.

Advertiser size Ad limit guidance
Small- to medium-sized Pages (advertising less than USD 100K in their highest spending month*) 250 ads
Medium- to large-sized Pages (advertising less than USD 1M in their highest spending month*) 1,000 ads
Larger Pages (advertising less than USD 10M in their highest spending month*) 5,000 ads
Largest Pages (advertising USD 10M or more in their highest spending month*) 20,000 ads

*Since September 2019

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Note: Tier upgrades typically occur two to three days after the Page has spent the qualifying amount.

Spend must be within a single calendar month to qualify, such as between 1 January and 31 January.

For example, if your Page spends the qualifying amount on 16 March, the tier upgrade will occur around 18 or 19 March.

Learn more about currency exchange rates by clicking here.

What happens if your page goes over the limit?

If your Page’s ad volume exceeds the limit, you won’t be able to run more ads or make changes to existing ads (other than turning them off) until you reduce your ad volume below the limit.

Campaign, ad set and ad limits per ad account

There are limits on how many campaigns, ad sets, and ads you can create or manage per ad account, in addition to ad limits per Page.

When you reach those limits, you’ll receive a notification or an error message informing you that you can’t create any more.

These restrictions apply to all of your ads, ad sets, and campaigns, whether they are active (turned on) or inactive (turned off).

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Limits for Regular ad accounts

You can only create and manage a certain number of ads, ad sets, and campaigns per ad account if you have a regular Ads Manager account.

  • Each ad set can contain up to 50 ads.
  • You can have a total of 5,000 ad sets.
  • There is a limit of 5,000 campaigns.
  • You can place up to 5,000 advertisements.
  • Only 1,000 of the 5,000 ads are capable of using dynamic creative.

Limits for Managed advertisers

You can create and manage more ads if you’ve been assigned a Facebook account manager.

  • Each ad set can contain up to 50 ads.
  • You can have a total of 10,000 ad sets.
  • You can have a maximum of 10,000 campaigns.
  • You can place up to 50,000 advertisements.
  • Only 1,000 of the 50,000 ads are capable of using dynamic creative.

What should you do if you’ve reached your limit?

You must delete some ads when you reach your ad, ad set, or campaign limit.

When you delete these assets, Facebook archives them automatically.

You can’t edit, duplicate, or undelete these assets once they’ve been archived.

Up to 100,000 archived ads or ad campaigns are allowed.

Learn More about how to delete ads, ad sets or campaigns Here.

That is it. You now know to limits for Facebook page ads. If you have any other questions, please drop them in the comment section of this article.

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